Claire Tsai

Associate Professor of Marketing, Rotman School of Management, University of Toronto

Claire Tsai is an Associate Professor of Marketing and a co-founder of the Behavioral Economics in Action Research Cluster at the University of Toronto’s Rotman School of Management. Professor Tsai applies insights from behavioral economics and psychology to public policy and services. She adopts a behavioral economics approach in studying decision making in areas that include financial decisions, food consumption, and subjective well-being. She studies overconfidence and how this bias systematically influences judgments and decision-making. She also studies the science and economics of happiness, which she terms Hedonomics.

Professor Tsai’s work has appeared in leading marketing and psychology journals, including Journal of Consumer Research and Psychological Science, and is often featured in popular media outlets, including The Wall Street JournalTime.comGlobe and Mail, CBC News, and Harvard Business Review. Her recent speaking engagements include the Competition Bureau, IFIC, Advocis’ annual Regulatory Affairs Symposium, CPA Ontario’s Conference for Women, the Latin American Financial Education Congress, and the Ontario Securities Commission. In addition to working with government units in Canada and the United States, she has also worked with private sector clients, including Salus Global, MDRC’s Behavioral Interventions to Advance Self Sufficiency project, and has served as an expert witness to the Forest Ethics Advocacy Association and Ruby Shiller Chan Hasan Barristers in a case involving a public policy change to the energy industry. She has worked in financial services in New York, Taipei, and Hong Kong.

Professor Tsai holds a Ph.D. in marketing and behavioral science, and M.B.A. in business economics from the Booth School of Business at The University of Chicago.