Vega’s expert network includes academic leaders with broad marketing and business industry knowledge as well as highly specialized expertise in industry best practices, research methodology, and marketing statistics. The experts in our network provide comprehensive market research and survey design to support litigation and corporate decision making. Our experts utilize market research methodologies including conjoint analysis and test/control experiments to provide quantitative and qualitative insights used in intellectual property disputes, to develop strategic plans, and to offer insights on issues such as price optimization.
Our experts also have experience with design and implementation of surveys that are used to address issues at the class certification, liability, and damages phases of litigation. Vega Economics applies proven methodologies to litigation issues where consumer opinions and behaviors are an important determinant of liability and damages. Surveys may address issues such as:
- Trademark Infringement
- Deceptive Advertising
- Class Action
- Claim Substantiation
- Payment Infringement
- Content Analysis
- Antitrust
- Rebuttal Surveys and Reports
Below is a list of example engagements for our Marketing & Surveys practice:
Proposed Framework for Economic Damages in Antibiotic-Free Beef Claims: Dr. Jon Riddle, supported by the Vega Economics team, was engaged to propose a damages methodology on behalf of a class of consumers who allege Whole Foods marketed its beef products as “No Antibiotics, Ever” resulting in consumers paying a premium for the meat that did not meet advertised standards.
Analysis of Alleged Deceptive Marketing Practices Regarding Online Booking Fees: Vega Economics was retained by Cineplex, through Borden Ladner Gervais, to support Professor On Amir to provide expert opinions regarding certain allegations of deceptive marketing practices (Competition Tribunal No. CT-2023- 003).
Survey of Consumer Preferences for Eco Labeling: Vega was retained to support Professor David Gal from University of Illinois at Chicago in design, implementation, and analysis of a consumer survey to measure how peoples' willingness-to-pay for certain disposable products is impacted by the labeling of environmental benefits of the products.
Helen C. Kurtz Chair in Marketing and Professor of Marketing and Statistics at Ohio State University's Fisher College of Business
- Marketing & Surveys
Wolfe Family Presidential Endowed Chair in Life Sciences Innovation and Entrepreneurship, Senior Associate Dean for Faculty and Research, Professor of Marketing at Rady School of Management, University of California, San Diego
- Marketing & Surveys
Fields Professor of Marketing at the Raymond A. Mason School of Business
- Marketing & Surveys
Professor of Economics at Sonoma State University and Director of Advanced Marketing Analytics for Sonoma Research Associates
- Labor & Employment
- Marketing & Surveys
Professor & Interim Department Head, Marketing Department of Marketing at University of Illinois at Chicago
- Environmental, Social, and Governance (ESG)
- Marketing & Surveys
Clyde F. and Ruth E. Williams Professor in Business, Johns Hopkins
- Technology, Internet & Media
- Marketing & Surveys
- Data Science & Statistics
Assistant Professor of Marketing in the Naveen Jindal School of Management at UT Dallas
- Marketing & Surveys
Professor of Marketing at Rotman School of Management, University of Toronto
- Marketing & Surveys
Professor of Marketing in the Yale University School of Management
- Healthcare & Health Economics
- Antitrust & Competition
- Marketing & Surveys
William Joyce Professor of Marketing at the Stern School of Business, New York University
- Marketing & Surveys
Professor of Marketing at the Anderson School of Management, University of California Los Angeles
- Marketing & Surveys