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Vega’s expert network includes academic leaders with broad marketing and business industry knowledge as well as highly specialized expertise in industry best practices, research methodology, and marketing statistics. The experts in our network provide comprehensive market research and survey design to support litigation and corporate decision making. Our experts utilize market research methodologies including conjoint analysis and test/control experiments to provide quantitative and qualitative insights used in intellectual property disputes, to develop strategic plans, and to offer insights on issues such as price optimization.

Our experts also have experience with design and implementation of surveys that are used to address issues at the class certification, liability, and damages phases of litigation. Vega Economics applies proven methodologies to litigation issues where consumer opinions and behaviors are an important determinant of liability and damages.  Surveys may address issues such as:

  • Trademark Infringement
  • Deceptive Advertising
  • Class Action
  • Claim Substantiation
  • Payment Infringement
  • Content Analysis
  • Antitrust
  • Rebuttal Surveys and Reports
Greg M. Allenby

Helen C. Kurtz Chair in Marketing and Professor of Marketing and Statistics at Ohio State University's Fisher College of Business

  • Marketing
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On Amir

Professor of Marketing and Associate Dean of Student Experience at Rady School of Management, University of California, San Diego

  • Marketing
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Michael A. Belch

Professor of Marketing at San Diego State University

  • Marketing
  • Technology, Internet & Media
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Kurt Carlson

Associate Dean for Faculty and Academic Affairs at the Raymond A. Mason School of Business

  • Marketing
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Steven Cuellar

Professor of Economics at Sonoma State University

  • Marketing
  • Labor & Employment
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David Gal

Professor of Marketing at University of Illinois at Chicago

  • Marketing
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Donna L. Hoffman

Louis Rosenfeld Distinguished Professor of Marketing and Co-Director of the Center for the Connected Consumer at The George Washington School of Business

  • Technology, Internet & Media
  • Marketing
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Claire Tsai

Associate Professor of Marketing, Rotman School of Management, University of Toronto

  • Marketing
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Kosuke Uetake

Assistant Professor in the Yale University School of Management

  • Antitrust & Competition
  • Healthcare & Health Economics
  • Marketing
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Russell S. Winer

William Joyce Professor of Marketing at the Stern School of Business, New York University

  • Marketing
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Robert Zeithammer

Associate Professor of Marketing at the Anderson School of Management, University of California Los Angeles

  • Marketing
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December 3, 2020 | Article
Predicting Consumers' Choices in the Age of the Internet, AI, and Almost Perfect Tracking: Some Things Change, the Key Challenges Do Not

Vega expert Professor David Gal provides insight into the limits of artificial intelligence, machine learning, and big data, as well as those of traditional survey and experimental methods, in predicting consumer choices. 

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