Vega’s expert network includes academic leaders with broad marketing and business industry knowledge as well as highly specialized expertise in industry best practices, research methodology, and marketing statistics. The experts in our network provide comprehensive market research and survey design to support litigation and corporate decision making. Our experts utilize market research methodologies including conjoint analysis and test/control experiments to provide quantitative and qualitative insights used in intellectual property disputes, to develop strategic plans, and to offer insights on issues such as price optimization.
Our experts also have experience with design and implementation of surveys that are used to address issues at the class certification, liability, and damages phases of litigation. Vega Economics applies proven methodologies to litigation issues where consumer opinions and behaviors are an important determinant of liability and damages. Surveys may address issues such as:
- Trademark Infringement
- Deceptive Advertising
- Class Action
- Claim Substantiation
- Payment Infringement
- Content Analysis
- Antitrust
- Rebuttal Surveys and Reports
Below is a list of example engagements for our Marketing practice:
Survey of Consumer Preferences for Eco Labeling: Vega is supporting Professor David Gal from University of Illinois at Chicago in design, implementation, and analysis of a consumer survey to measure how peoples' willingness-to-pay for certain disposable products is impacted by the labeling of environmental benefits of the products.
Helen C. Kurtz Chair in Marketing and Professor of Marketing and Statistics at Ohio State University's Fisher College of Business
- Marketing
Professor of Marketing and Associate Dean of Student Experience at Rady School of Management, University of California, San Diego
- Marketing
Professor of Marketing at San Diego State University
- Marketing
- Technology, Internet & Media
Professor of Economics at Sonoma State University and Director of Advanced Marketing Analytics for Sonoma Research Associates
- Marketing
- Labor & Employment
Louis Rosenfeld Distinguished Professor of Marketing and Co-Director of the Center for the Connected Consumer at The George Washington School of Business
- Technology, Internet & Media
- Marketing
Associate Professor of Marketing, Rotman School of Management, University of Toronto
- Marketing
Associate Professor of Marketing in the Yale University School of Management
- Antitrust & Competition
- Healthcare & Health Economics
- Marketing
William Joyce Professor of Marketing at the Stern School of Business, New York University
- Marketing
Associate Professor of Marketing at the Anderson School of Management, University of California Los Angeles
- Marketing