David Gal

Professor of Marketing at University of Illinois at Chicago

David Gal is Professor of Marketing at University of Illinois at Chicago.  He previously served on the marketing faculty of Northwestern University.  He holds a Ph.D. in Marketing from Stanford University.   

He is a leading expert in the areas of consumer behavior, survey methods, and human judgment and decision making, and has published extensively on these topics in top academic journals.  He has also written about these topics in the popular press, including in the New York Times, Scientific American, and Fortune. 

Among other topics, his recent research evaluates how consumer decision making is influenced by the current consumer information environment (emphasizing the importance of information integrity for consumers to be able to make optimal decisions). His research also addresses questions related to consumer privacy concerns and social media. 

He has taught marketing at the undergraduate, MBA, and doctoral levels. His doctoral course focuses on methods for conducting research on consumer decision-making with a heavy focus on the design and interpretation of survey-based research.  He has received significant awards and recognitions for his contributions to research in marketing, and is frequently invited to speak at seminars and at universities around the world on consumer behavior. 

He has conducted, supervised, or evaluated in excess of 1,000 marketing research studies.  He has served on the editorial boards of three leading journals in marketing and consumer behavior and is an associate editor of the Journal of Consumer Psychology—the top academic journal devoted solely to consumer psychology research.  He frequently reviews articles for grant-making agencies to evaluate the research of scholars wishing to obtain government grants for their research in consumer behavior.  

He has worked as a consultant and expert for well-known companies on a variety of consumer-focused marketing topics, including in the context of litigation. 

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