David Gal

Professor of Marketing at University of Illinois at Chicago

David Gal is Professor of Marketing at the University of Illinois at Chicago. He previously served on the faculty of Northwestern University.

His work spans a diverse set of topics, including the psychology of decision-making, identity and behavior, and innovation and creativity. His work has been published in top tier journals in management, marketing, statistics, and psychology, and has been featured in the New York Times and Financial Times, among many other outlets. His forthcoming book is The Power of the Status Quo. It synthesizes several years of research examining resistance to change in institutions of all sorts, from militaries to businesses to scientific fields. It identifies three forces that operate in most large institutions to protect the status quo and choke effective change using a series of historical examples. It then identifies mechanisms that help break the status quo.

He received a Ph.D. in Business Administration and an MS in Management Science & Engineering from Stanford University, and a BS in Computer Science from Penn State University.