David Godes

David Godes holds a Ph.D. and S.M. in Management from the Massachusetts Institute of Technology and a B.S. in Economics from the University of Pennsylvania. He was previously on the faculties of Harvard Business School and the Smith School of Business at the University of Maryland. His teaching experiences include undergraduate, graduate and executive courses ranging from Introduction to Marketing to Brand Management to CRM Analytics and Business-to-Business Marketing.

Dave's academic research focuses on three areas: social interactions, organization economics, and platform economics. His work has appeared in top journals like Marketing Science, Journal of Marketing Research, Management Science and Quantitative Marketing & Economics and he has authored numerous case studies on leading global firms like Federal Express, Avon Products, Terumo (Japan), SKF (Sweden), XM Satellite Radio, BMW, IBM, Hasbro, BzzAgent and Lincoln Financial. His research has been a finalist for, and winner of, numerous honors including twice being awarded the prestigious INFORMS Long-Term Impact Award. His research and opinions have been cited in a wide range of popular press outlets including The New York Times, Forbes, The Economist and The Boston Globe. He has consulted, advised and/or delivered executive education training to many firms, small and large, located in the U.S. and abroad.

Prior to returning to MIT to pursue doctoral studies, David started and ran his own market research and consulting firm which served a range of clients throughout the Northeast drawn from banking, mortgage lending, health care management and venture capital. Prior to that, he was a marketing manager in consumer banking.

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