February 9, 2024 | News

The Big Game isn't just about touchdowns on the field – it's a major player in the business world too! This iconic event drives billions in spending, boosts tourism, and also fuels the gambling industry. Here are some interesting economic highlights from the latest NRF Super Bowl Data Center:

  • The total spending by American consumers will reach about $17.3 billion, 80% of which will be dedicated to food and beverage. This is an increase of nearly $1 billion from 2023. 
  • The average household will spend $86.04 on a variety of gameday essentials such as food and beverage, broadcasting costs, furniture, team apparel and accessories, and decorations. 
  • About 77% percent of Americans will tune in to Super Bowl LVIII.