Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment. Given his broad perspective and depth of experience, Allen is able to help clients see and seize opportunities before the competition, activating solutions that enable them to shift ahead of the market, generating long-term value and increased brand equity. He and his teams help clients identify what truly matters to the audiences they serve – what is relevant to them – and deliver on it brilliantly.
Allen’s newest book, Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy, published in May 2023, focuses on the consumer experience as a competitive advantage and how this change in perspective has allowed companies to achieve dramatic growth and categorical leadership. The book’s driving idea was sparked by Allen’s recognition that experience transformation has been fast outpacing product transformation as a winning and sustainable marketing strategy.
His previous books, BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead and Shift Ahead, are used as textbooks in higher education business programs across the country.
Allen has a multifaceted knowledge of all things brand and branding, resulting from having worked on both the client and agency side of marketing. He spent the earliest part of his career as a marketing executive in packaged goods at Unilever, one of the world’s largest consumer goods companies, overseeing a broad range of consumer products. He is proud to acknowledge that he spent much of his early business life in supermarket aisles, perusing one aisle or another to understand the consumers’ outlook– and that of his brands’ competitors.
On the agency side, Allen held senior management positions at iconic advertising firms, including Ogilvy & Mather and DMB&B, before arriving at Landor Associates, a full-spectrum brand consultancy dealing with brand development and the myriad factors that make one brand more successful than another. He eventually rose to the position of Chairman. Under his leadership, the company partnered with a variety of global brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he guided non-profit organizations, including the 9/11 Memorial and Museum, the Central Park Conservancy, and the Council on Foreign Relations, among others.
For the past several years, Allen has been an adjunct professor and frequent guest lecturer at New York University’s Stern School of Business, where he lectures on the significant and numerous challenges brands are confronting – and overcoming – in a fast-changing marketplace. He also serves as the brand expert-in-residence at the Berkley Center for Entrepreneurship at NYU Stern. He works with student entrepreneurs from across NYU to help them develop and execute their brand “story,” providing guidance on the many aspects required to launch successful brands.
Allen has served as an brand expert witness, helping companies across a broad spectrum of industries defend their brand against competitive threats and encroachment.
What makes him uniquely qualified as an expert witness, however, is the depth and breadth of his experience in the branding arena.
Allens brings both an academic and a long-standing practitioner’s perspective to those involved in litigation over protection of their brand, its equity, and its present and future value in the marketplace.
Combining both academic and practical experience makes Allen an unparalleled choice of expert witness for those looking to defend and protect their most valuable asset.
- Trademark and copyright
- Trademark infringement
- Trade dress infringement
- Package design
- Product design
- Brand identity/logo
- Website Infringement
- False, misleading and/or fraudulent advertising
- Licensing
- Brand Defamation
Allen received his B.S. from Syracuse University’s S.I. Newhouse School of Public Communications and an MBA from New York University’s Stern School of Business.