The Federal Trade Commission (FTC) plays a crucial role in monitoring AI claims and ensuring that companies are not making false or misleading statements about the capabilities of their AI systems. The FTC has taken a proactive approach to regulating AI claims.
The FTC published a blog warning the industry to be cautious about making unsubstantiated claims about AI-enabled technologies. The post outlines 4 ways that the FTC may be questioning how companies can evaluate how they are discussing AI in their technology including:
- Are you exaggerating what your AI product can do?
- Are you promising that your AI product does something better than a non-AI product?
- Are you aware of the risks?
- Does the product actually use AI at all?
One of the key challenges facing the FTC in regulating AI claims is the rapidly evolving nature of the technology. AI systems are constantly being improved and updated, and the claims made by companies about their technology can quickly become outdated or inaccurate.
This blog post originally appeared in Keep your AI claims in check, published on the FTC.gov webpage on February 27, 2023.