Kurt Carlson

Fields Professor of Marketing at the Raymond A. Mason School of Business

Kurt Carlson is the Fields Professor of Marketing at the Raymond A. Mason School of Business at the College of William & Mary. He is the former director of the Georgetown Institute for Consumer Research and the Co-Director of the McDonough School of Business Behavioral Research Lab. He was previously on the faculty of Duke University and Georgetown University. Dr. Carlson’s teaching and research examine the marketing management implications of consumer decision-making processes.

Dr. Carlson has received numerous grants and awards for his teaching and research, including the best annual publication from the Decision Analysis Society in 2012, the MSB Dean’s Annual Distinguished Faculty Research Award in 2010, and the NSF SGER Grant to study nonconscious goals. His research has appeared in Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Process, Journal of Marketing, Psychological Science, Decision Analysis, Journal of Experimental Psychology: General, Marketing Letters, Management Science, Journal of Experimental Psychology: Applied, and Review of Agricultural Economics, among others. In addition, he has extensive experience performing consumer survey research, and his work has been cited by media outlets.

He has a MS in Agricultural and Applied Economics from the University of Wisconsin-Madison and a PhD in Management from Cornell University.