On Amir

Professor of Marketing and Associate Dean of Student Experience at Rady School of Management, University of California, San Diego

On Amir is a Professor of Marketing and the Associate Dean of Student Experience at the Rady School of Management, University of California, San Diego. He was previously an assistant professor of marketing at Yale University. He has expertise in marketing strategy, consumer behavior, pricing, judgment and decision making, risk and uncertainty, behavioral analytics, and business analytics within the high-tech, biotech and defense industries.

Dr. Amir’s research focuses on using psychological and economic principles to identify successful strategies in different market settings. He investigates different customer decision-making mechanisms and their influences on pricing and promotion strategies, on decision making under risk and uncertainty, and on preference dynamics. He also writes about how insights from research on decision making and behavioral economics may be used to improve business practices and policy making.

Dr. Amir has received several research awards from the Marketing Science Institute and from the Robert Woods Johnson Foundation. He has published numerous scholarly articles, which have appeared in Journal of Consumer Research, Journal of Experimental Psychology: Learning, Memory and Cognition, Harvard Business Review, Stanford Technology Law review, European Journal of Risk Regulation, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Marketing Letters, among others.

He received his Ph.D. in management science and marketing from MIT’s Sloan School of Management.