The experts in our network provide comprehensive market research and survey design to support litigation and corporate decision making. Our experts utilize market research methodologies including conjoint analysis and test/control experiments to provide quantitative and qualitative insights used in intellectual property disputes, to develop strategic plans, and to offer insights on issues such as price optimization.

Our experts also have experience with design and implementation of surveys that are used to address issues at class certification, liability, and damages phases. Vega Economics applies proven methodologies to litigation issues where consumer opinions and behaviors are an important determinant of liability and damages.  Surveys may address issues such as:

  • Trademark Infringement
  • Deceptive Advertising
  • Class Action
  • Claim Substantiation
  • Payment Infringement
  • Content Analysis
  • Antitrust
  • Rebuttal Surveys and Reports

Vega is committed to finding the perfect expert for each case. A few of the academic and industry professionals in our network include:

Claire Tsai
Associate Professor of Marketing, Rotman School of Management, University of Toronto
  • Marketing
Michael A. Belch
Professor of Marketing at San Diego State University
  • Marketing
Donna L. Hoffman
Louis Rosenfeld Distinguished Professor of Marketing and Co-Director of the Center for the Connected Consumer at The George Washington School of Business
  • Marketing
  • Technology, Internet & Media
Russel S. Winer
William Joyce Professor of Marketing at the Stern School of Business, New York University
  • Marketing
Robert Zeithhammer
Associate Professor of Marketing at the Anderson School of Management, University of California Los Angeles
  • Marketing
David Gal
Professor of Marketing at University of Illinois at Chicago
  • Marketing
On Amir
Professor of Marketing and Associate Dean of Student Experience at Rady School of Management, University of California, San Diego
  • Marketing
Greg M. Allenby
Helen C. Kurtz Chair in Marketing and Professor of Marketing and Statistics at Ohio State University's Fisher College of Business
  • Marketing
Kosuke Uetake
Assistant Professor in the Yale University School of Management
  • Antitrust & Competition
  • Healthcare & Health Economics
  • Marketing
Steven Cuellar
Professor of Economics at Sonoma State University
  • Labor & Employment
  • Marketing